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The Vagenda
''The Vagenda'' is a feminist online magazine launched in January 2012. It uses the tagline "Like ''King Lear'', but for girls," taken from ''Grazia'' magazine's summary of the film ''The Iron Lady'', starring Meryl Streep. ''The Vagenda'' is run by British journalists Holly Baxter and Rhiannon Lucy Cosslett; it was founded by ten London-based women journalists in their twenties and now written by a large group of anonymous contributors from all over the world, both women and men. The editors stated: "the women's press is a large hadron collider of bullshit and something needed to be done". Cosslett describes ''The Vagenda'' as "a media watchdog with a feminist angle".〔("Caitlin Moran and Lena Dunham are great, but take note Vagenda - feminism isn't just a white, middle class movement" ), 23 October 2012 ''The Independent''〕〔(''New Statesman'' "The Vagenda joins NewStatesman.com" 14 May 2012 )〕〔("Police corruption, the duck house of Hackgate and King Lear for girls" ) 1 March 2012 ''New Statesman''〕〔
==Background==
In the first few hours of its launch it had 10,000 hits; in the first 16 days 150,000, accruing 250,000 hits in its first month and approximately 8 million in their first year.〔 〔("What's on the Vagenda?" ) ''The Times'', 25 March 2012〕〔(Dalston Darlings event ), 1 February 2013〕 Journalists write for the ''Vagenda'' in ''The Guardian'' and ''The New Statesman''.〔("Working motherhood: not sure a band of cupcake 'mumpreneurs' is the answer", ''The Guardian'' 5 November 2012 )〕〔("Dressing up for Halloween: a feminist's guide", 26 October 2012 ) ''The Guardian''〕〔(" ''The Vagenda'' List of the Quietly Awesome " ) 18 February 2013 ''The New Statesman''〕 ''The Vagenda'' editors say that they were heavily influenced by ''Times'' columnist Caitlin Moran and her best selling book ''How to be a Woman''. Contributing journalist Natalie Cox commented that she hoped it would become an "online feminist ''Private Eye''".〔(''Evening Standard'', "What's on the Vagenda?" 22 February 2012 )〕''The New Statesman'' described the magazine: "humorous and topical with a searing, critical streak, ''The Vagenda'' exposes the mainstream female press for its insidious elements - and its frequent ridiculousness."〔 ''The Times'' newspaper featured the magazine in an extended spread in March 2012 and Cosslett featured on BBC Radio 4's ''Woman's Hour'', discussing the launch. 〔〔(''Woman's Hour'' ), BBC Radio 4, 28 February 2012〕
''Vagenda'' editors commented:
A vagenda is a woman with an agenda, or specifically a vagina with an agenda. Today’s media is full of them. Unfortunately, more often than not, these vagendas are not your friend - particularly in the context of women’s fashion and lifestyle magazines, which, quite frankly, have come to constitute one of the most underhanded instances of woman-on-woman crime. Fact is: ''Vogue'' has a vagenda, ''Cosmo'' has a vagenda, and even American teen mag ''Seventeen'' has a vagenda - and the vibe in there is not friendly... The fact is that women’s magazines nowadays constitute a minefield of body fascism. When you flick through one ("read" is probably too strong a word for the image-and-Tweetspeak-heavy content on offer), you’re always dodging another insecurity explosion. Whether it’s Rihanna’s 25-minute underwear workout (yes, it’s a real thing) or snake venom infused lip-gloss, the underlying message throughout is that you are your body, and your body isn’t good enough.〔(''New Statesman'' ) "Women's magazines: exposing their vagenda" 14 May 2012〕
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